Your Website Should Be as Good as Your Business
Your business already gives customers a reason to choose you. I make that value clear online—with focused messaging, thoughtful design, and the development behind a website that helps people find the right fit, book a service, or buy your product.
Work directly with Michael Kinzel—from strategy and design through development and launch.
Selected Work
Effortless Sleep Diagnostics — E-Commerce & Digital Strategy
Bringing ecommerce, targeted landing pages, and follow-up together to help customers understand the offer and take action, with analytics guiding ongoing improvements.
Haywood Wealth Advisors — Website Strategy & Design
Aligning an established firm’s website with the quality of its services through clearer messaging, stronger design, and a more focused path for prospective clients.
Product Identity & Marketing
Refreshing an established product’s identity and carrying it across web, sales materials, and campaigns to create a clearer, more consistent presentation for customers.
Explore the Case Study »Working with Michael
When Your Website Hasn’t Kept Up With Your Business
You have customers who value what you offer. But someone visiting your website for the first time may struggle to understand what makes it right for them—or how to take the next step.
That gap can show up as inquiries from the wrong people, the same questions before every sale, or unnecessary friction when someone tries to buy, book, or get in touch.
The answer starts with identifying what’s getting in the way: the message, the design, the functionality, or how they work together. Then improving the parts that matter.
HOW I CAN HELP
Website Strategy & Design
Make it easier for customers to understand your offer, recognize their fit, and take the next step. I shape the messaging, structure, and design around those decisions, refreshing your brand identity where needed so the website presents your business clearly and consistently.
Development & Ecommerce
Give your website the functionality your business needs. I build ecommerce and subscription experiences, custom features, and integrations that connect customer actions with the systems behind them—making it easier to buy, book, or manage information while reducing manual work for your team.
Funnels & Ongoing Optimization
Connect the steps between initial interest and becoming a customer. I build landing pages, qualification and follow-up flows, then use analytics to identify friction and guide improvements—helping you decide what to change next as your website, marketing, and business evolve.
Hi, I'm Michael
I’m Michael Kinzel, a designer and developer for established businesses whose websites haven’t kept pace with what they offer. I help clarify what customers need to understand, make the experience easier to use, and build the functionality behind it.
My experience spans Creative Services at UPS and leading Creative Services at PGi, working across corporate and product branding, websites, marketing, and the systems supporting global teams. That background taught me to connect the bigger picture with the practical details that make the work effective.
Today, you work directly with me—from setting the direction through design, development, and launch. You get a partner who understands both the business goals and the creative and technical work needed to deliver.
How Your Project Takes Shape
01 Understand the Business
We start with your offer, your customers, and what you need your website to accomplish. I review the current experience and available performance data to identify what’s working, where people encounter friction, and which improvements would make the biggest difference.
02 Set the Direction
I turn those findings into a practical plan for the messaging, design, and functionality. We agree on priorities, scope, cost, and timing—and how we’ll assess the work—so you understand what we’re building and why before production begins.
03 Build & Launch
I carry the plan through design, development, and testing, with your feedback at key points. Before launch, we check the customer journeys and connected systems. You receive a clear handoff, with ongoing support and optimization available as your business evolves.
Discuss Your Project
What would you like your website to do better? Tell me a little about your business, what’s getting in the way, and what you’d like to improve. Include your current website so I can take a look.
After you send your inquiry, you can choose a time for a project call. We’ll talk through your goals and whether I’m the right person to help.
Don’t like forms? Email me: michael@kinzelconcepts.com