Build a Brand Worth Choosing.
I help established businesses clarify what sets them apart, build a distinctive brand, and create websites that help the right customers take the next step.
Work directly with Michael Kinzel—from strategic direction through design and delivery.
Selected Work
Premiere Global Services — Brand Strategy & Systems
A unified brand system and creative services framework connecting global teams, strengthening consistency, and supporting more efficient production.
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Effortless Sleep Diagnostics — E-Commerce & Digital Strategy
An integrated website, online ordering experience, and ongoing digital strategy supporting customer education, lead generation, and business decisions.
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Haywood Wealth Advisors — Website Strategy & Design
A refined website aligning design and messaging with the firm’s audience, helping prospective clients understand its value and assess their fit.
Explore the Case Study »Working with Michael
When Your Business Outgrows Its Brand and Website
Think about the last time you sent a prospect to your website. Did you have to explain that your best work wasn’t on it, or that you specialize in something the site barely mentions?
Your brand and website should make it easy for someone new to see what your best clients already know about you.
HOW I CAN HELP
Brand Strategy & Identity
I help you put into words what makes your business worth choosing, then build a visual identity your team can use consistently across your website, proposals, and marketing.
Website Design & Development
I plan, design, and build websites around how your customers choose, book, or buy. That includes the work behind the scenes, from connecting a booking system to making sure an inquiry reaches the right person for follow-up.
Ongoing Digital
Support
As your business evolves, I help you decide what to improve next. That can mean building a landing page, refining how you follow up with leads, or using analytics to see where customers get stuck.
Hi, I'm Michael
I’m Michael Kinzel, a designer and developer. As Senior Manager of Creative Services at PGi, I led work on the company’s visual identity and built tools that helped teams around the world use it consistently.
Today, I work directly with business owners whose brand or website hasn’t kept pace with their business. We start with what your customers need to understand about you. Then I carry that thinking into the work, from shaping your message and visual identity to designing and building your website.
How Your Project Takes Shape
01 Understand the Business
We start with your customers, the work you want more of, and what your current brand or website communicates. Together, we decide what’s worth keeping and where a change would make the biggest difference.
02 Set the Direction
I recommend a scope and walk you through the priorities, cost, and timing. You’ll see how the proposed work supports your goals before we commit to a direction.
03 Design and Deliver
I carry that direction through design and production. You review the work with me at key points, whether we’re refining a visual identity or putting a new website through its paces before launch.
Discuss Your Project
What would you like your brand or website to do better? Tell me a little about your business and what prompted you to reach out. If you have a current website, include the link so I can see where you’re starting.
Don’t like forms? Email me: michael@kinzelconcepts.com